![]() ![]() Disneyĭigital activations for Doctor Strange 2 featured Xochitl Gomez taking over the account (480M followers). International partnerships included Mori Building Co., Japan’s leading urban landscape developer, leveraging its existing pop-culture fan events by turning its café and menu into a cobranded interactive photo-op experience, as well as Cadillac, Maybank, and Shell in APAC Xiaomi and T-Mobile in EMEA and Club Premier (Mexico) and Virgin Plus (Canada). Tuna Melt,” in which Marvel Partnerships developed and produced a co-branded short-form spot where Wong accidentally dirties the Cloak with a tuna sandwich, resulting in an even dirtier NYC chase to get the Cloak into the wash.Īnother promo partner was G Fuel, which is a top drink among gamers, Xbox (which included custom cobranded console kits Xbox’s 4 thMarvel partnership) and Jaeger-Le Coultre. Promo partners for Doctor strange included Procter & Gamble/Tide, who launched “Cloak vs. 13, the Doctor Strange 2 trailer grabbed the most viewership online in the 24 hours after the game, with 93.1M social views besting Jurassic World Dominion (86.8M views) and upcoming Prime Video series Lord of the Rings (80.3M views). RelishMix notes that coming off of the Super Bowl on Feb. Disney made a special media focus on April 28, which was National Superhero Day and included spots during the NBA Playoffs and NBA Draft. There was also placement in high-profile programming, including the NBA Playoffs, late night, SNL, American Idol, This Is Us, The Walking Dead, American Song Contest, The Good Doctor, Univision Novelas. ![]() There were digital takeovers on Amazon Fire TV, YouTube CTV Masthead, Roku, Snapchat First Commercial, ESPN FrontPage, Fandango, Twitter Spotlight Trend, Twitch First Impression, Reddit Trending, and more. The trailer and teasers were further trumpeted during Super Bowl LVI Pre-Kick, Olympics, NCAA Final Four Pre-Sale Messaging, and more. ![]() That was a brilliant stroke in regards to reach, as everyone saw that Sony/Marvel title, with Disney releasing the trailer online a few days after No Way Home‘s $260.1M second-best-ever domestic opening. Marvel wisely kicked off the marketing campaign for Doctor Strange in the Multiverse of Madness with a trailer at the end of Spider-Man: No Way Home. If my memory serves me right, that’s the first trailer that Marvel actually dropped for a subsequent MCU title in a pic’s end credits. By and large, AMC is commanding the highest average ticket price for the Sam Raimi movie at $14.84, with Regal second at $13.77. Hey, after being movie theaters were closed for roughly a year between 2020-2021, they gotta eat. Meanwhile, in case you were wondering, why, yes - the big chains and other exhibitors did upcharge on Doctor Strange 2 next to other films. That means Saturday was +6% over Friday, which is great and means the movie isn’t collapsing from that B+ CinemaScore. Now, back out those $36M Thursday previews from Doctor Strange 2‘s first day, and Friday was really $54M for the pic. One rival distribution boss says, “Mother’s Day is actually a great day for moviegoing.” Furthermore, as we previously mentioned, one of the selling points here with Doctor Strange 2 is in mama bear herself, Elizabeth Olsen’s Wanda Maximoff. The trajectory is roughly similar to Avengers: Age of Ultron, which saw a Friday to Saturday decline of 33% and a 3-day of $191.27M. However, that’s already been accounted for, with an estimate around $44M per industry projections (-23%). ![]() There’s been concern that Mother’s Day will drag the grosses down today. While domestic will likely come in higher by tomorrow AM, global for Doctor Strange 2at $450M reps the second-highest WW opening for any MPA movie during Covid-19, as well as the best year to date all of this after Spider-Man: No Way Home‘s $600.5M global launch. But Disney is calling stateside at $185M as of this morning, or as Entelligence reports, that translates to 13.5M admissions.Įither way, that’s a great kickoff to summer and the best opening for a Disney movie during the pandemic, and the second-best during the Covid-19 era after Spider-Man: No Way Home‘s $260.1M. Many believe that the sequel’s opening is between $194M-$197M, according to industry estimates. SUNDAY AM UPDATE after late Saturday PM: Doctor Strange in the Multiverse of Madness is coming in with a Disney-reported $57.5M Saturday, which is 36% off from the pic’s opening day of $90M. 'Doctor Strange In The Multiverse Of Madness' Review: Benedict Cumberbatch Works His Magic In Sam Raimi's Marvel Of Horror ![]()
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